ABOUT

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With almost 20 years of global experience in sports strategy, commercial partnerships, and athlete development, I specialise in helping rights holders, federations, brands, tech platforms, and agencies drive growth and impact through sport. I have led high-performance teams and major international initiatives that deliver measurable ROI, operational excellence, and long-term legacy.

As Managing Director of IGTP Ltd, I work with governments and organisations — including partners in Saudi Arabia — to design and deliver world-class women’s sport programmes aligned with Vision 2030. 

I am also a registered DRA-licensed darts agent and, alongside my business partner Helen Chamberlain, help connect major brands with the second most-watched sport in the UK: darts.

A passionate advocate for women’s sport and athlete empowerment, I currently lead the Eddie Jordan Foundation on behalf of its Trustees and sit on the HER SPORT Advisory Board, supporting the commercial and structural growth of women’s sport globally.