With 16 years experience working in Sport with rights holders, events, athletes, brands, agencies and broadcasters, I have a proven track record of leading successful initiatives to drive operational excellence, increase efficiency, and maximize ROI. Experienced in building and leading high-performance teams to achieve organizational goals. I am highly ambitious and success driven with a particular passion for supporting and growing the commercial opportunity for Women's Sport, for both athletes and rights holders. I also sit on the HER SPORT Advisory Board.
Chief Growth & Innovation Officer - Feenix Group
Advisory Board Member - HER SPORT
Craft tailored social media strategies for every platform, curating captivating content blueprints aligned with your business objectives and KPIs
Identifying sponsorship opportunities for both rights holders and brands, negotiating lucrative commercial agreements, and execution of agreed terms to ensure expected delivery of ROI
Support in buying and selling sports broadcast rights, as well as managing and sourcing the production of live sports broadcast.
Hosting, moderating and speaking on panels with seasoned professionals to help get the best out of each speaker to engage audiences in the topics discussed
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